Privacy Policy

What BrandLoyalty is

BrandLoyalty lets businesses run digital loyalty programs. Customers join a business’s program through an enrollment page or the BWallet app and receive a digital loyalty card (Apple Wallet, Google Wallet or BWallet). Staff use the merchant dashboard and the BrandLoyalty Merchant app to issue stamps and points and redeem rewards.

What we collect

• Customers (loyalty members): name, phone number, email address (optional), date of birth (optional, for birthday rewards), and your loyalty activity (stamps, points, visits, rewards) with the businesses you join.
• BWallet app — location (optional): when you open the app, and only if a business you hold a card with has set up location-based offers, we check your approximate location once in the foreground to show you their in-store offer. Location is used on your device for this check, never stored and never shared. You can decline the permission and everything else keeps working. We never access location in the background.
• Merchants and staff: business name, contact details, staff email addresses and roles, and counter activity (which staff member issued a stamp or redeemed a reward).
• Camera: the merchant app and dashboard scanner use the camera solely to read loyalty QR codes at the counter. No photos or video are stored.

How we use it

• To run the loyalty programs you join: tracking stamps, points, tiers and rewards.
• To deliver your digital card and keep it updated in your wallet.
• To send program messages from businesses you joined (push notifications; SMS only where you agreed to receive them).
• To give businesses aggregate analytics about their own program.

We do not sell personal data, show ads, or share your data across businesses — each business only ever sees the loyalty activity of its own program.

Storage & security

Data is stored on managed cloud infrastructure and encrypted in transit (HTTPS). Passwords are stored as salted hashes. Access is limited by role: staff accounts only see their own business.

Deleting your account & data

In the BWallet app: Profile → Delete my account. This permanently removes your account, loyalty cards, points, stamps and coupons. It cannot be undone.

By request: email support@brandloyalty.app from the address (or with the phone number) on the account and we’ll delete it within 30 days. Merchants can request deletion of their business account the same way.

Changes

If this policy changes materially we’ll update the effective date above and notify you in the product. Continued use after a change means you accept the updated policy.